Blog
Advice we’d give you on the phone, written down.
No 'ultimate guides' padded for search engines. Short, specific articles answering the questions business owners actually ask us.
How Trades Get to 100+ Google Reviews (Without Begging or Buying)
Reviews decide who gets the job before you ever quote. The timing trick, the exact message to send, why automating the ask beats remembering it — and the three things that get profiles suspended.
Read it →How Much Should a Tradesperson Spend on Google Ads? Honest Numbers
What a click really costs in your trade, what an enquiry is worth, and the five-minute calculation that tells you whether £300/month is enough — or whether you shouldn’t run ads at all.
Read it →Why Tradespeople Get Ripped Off by Marketing Agencies (and How to Spot It)
Percentage-of-spend fees, hostage ad accounts, dashboards instead of answers. The four agency tricks every tradesperson should know before signing anything.
Read it →The Dark Funnel: Why Most of Your Best Leads Look Like “Direct Traffic”
A customer sees your van, hears your name at the pub, checks your reviews, then Googles you. Your analytics calls that “direct”. Here’s how to stop misreading it — and stop cutting the ads that actually work.
Read it →AI Lead Generation in 2026: What Actually Works for Small Businesses
Strip away the hype and three uses of AI reliably pay for themselves in a small business: speed to reply, follow-up that never forgets, and ad copy testing. The rest is mostly demos.
Read it →Talk to a person, not a pitch deck.
Book a free 20-minute call. We’ll look at what you’re doing now, tell you what we’d change, and give you a flat monthly price. If we’re not the right fit, we’ll say so.